Since the launch of T6 Ford Ranger in 2011, this pickup has seen immediate uptake across Asia-Pacific, Europe, South Africa and eventually North-America.
Vorro's partnership with Western Ford, stems to bespoke content creation solutions for their network of dealerships across Victoria.
With the next-generation of Ranger fresh off the boat, our partner Western Ford engaged our services to capture the customer, product and experience had.
This event saw potential and existing customers meet with the team, to learn about the next-generation of Ranger.
Our creative direction
Vorro's creative direction in capturing the event, boiled down to a range of mostly candid shots, used externally in marketing communications where customers could not be present throughout the event. And evocative range of warmly lit shots were delivered, in a range of moving and stationary examples of the vehicle on the test track setup.
Hosting an event like this one?
We offer a range of content creation solutions, for events just like this one of Western Ford. From the pre event stages such as ad campaigns driving traffic to registration, to capturing the event live as it happens.
